While in Dodgeville, I thought maybe I'd go for a run with this guy. Who is this guy? I don't have any idea, but I do know that he's wearing a ThermaCheck(r) 100 Stretch Half Zip from Lands' End. Lands' End Direct Merchants, whose clothing is much better than their punctuation, is headquartered right here in Dodgeville, Wisconsin. They are one of the largest employers in Southwest Wisconsin. I know several people from here in town that work there, and they even employ some of our students seasonally.